Digital transformation to SME: where to start?

Considering the company capacity, it is possible to perform digital transformation to SME little by little and with responsibility.

Digital Transformation to SME is to implement a digital mind end to end, in all industry sectors. Despite the concept seeming to be simple, actions engaged in this process are not always seen that way. In fact, there are many challenges to implement such innovative movement.


Lack of budget and technical qualification can be great challenges when it comes to Digital Transformation to SME.

As per the firs point, there sure are low-cost solutions for Digital Transformation to SME, as social media and management software specifically created to small and medium-sized enterprise. But such simple solutions do not cover the totality of transformation.

Marcelo Pires, partner director at Neotix, digital transformation advisory, emphasizes the lack of qualified structure: “small companies do not normally count on technology area or structured innovation to perform the process, which can be a limitation, as professionals from other areas may not understand change importance. Investments in technology can be also high, therefore, first of all, it is necessary to have a proper planning”.

Digital Transformation to SME in practice

Overcoming challenges of Digital Transformation to DME is not easy, but it is possible. Initially, it is necessary to occur at least two essential and complementary events:

  • Change in company´s culture: it is necessary to have commitment from end to end, from plant floor to top management.
  • Risks acceptance: innovation depends on beingopened to risks, to test new ideas and implement them. This also concerns finances, as investing in innovation has its cost, even if small initially.

Besides understanding that transformation is carried out to enable people´s daily life, and that spreading digital culture in the whole company is fundamental, it is necessary to demystify technology use. Despite the natural fear of change, nothing better than training and qualification so professionals learn how to deal with innovations.

Remember that final result will be more efficiency and costs reduction. Do you need a good example of tool in Digital Transformation for PME? Augmented Reality and Virtual Reality

AR and VR tools in industrial market

Danilo Castro, MondoDX founder, technology startup focused on supporting companies during the digital transformation and innovation process, mentions 3 main uses of AR (Augmented Reality) and VR (Virtual Reality) tools in global industry market:

First are the interactive and immersive training. They include content in realistic 3D, with visual elements matched to detailed technical explanations. Danilo highlights that there are no limits to the contents: “Imagine explaining in impacting and lasting way even the complex concepts, as material internal structures, behaviors of whirling, sharing, electric discharges, experience in extreme dangerous situations and whole assembling without the need of moving out”.

The second tool is the Augmented Remote Assistance. Through it, communication in video becomes means of speeding and standardizing the way operations are developed at operation site. How so?

Castro explains: “at this point, Augmented Reality connected to video-chats can completely transform actual experience, linking the already common “see what I see” to more assertive methods, where the specialist at an end can point precisely to the operator where the issue is, sharing visual instructions and interacting as if by the other one´s side.”

Finally, the third tool is the Automated Checklists with Augmented Reality. It is exactly as it seems to be: a checklist with augmented reality functionalities. In the case of NDESTRY, Brazilian industrial market highlight, as enabling integration with current systems (SAP and Salesforce), routes graphic and points of interest presentation, among other facilities.

At the MondoDX founder´s view, the tools have excellent cost-benefit and great efficacy. This because they “solve sensible points and unlock growing increases in profitability, enabling part of the operational culture with safety in scalable way.

Considering the company capacity, it is possible to perform digital transformation to SME little by little and with responsibility. Divide planning in stages, according to resources available, and go ahead!