WHO WE ARE
Informa Markets has a division offering marketing products and services focused on engaging, attracting, and converting new customers for your business. We connect people and businesses 365 days a year through a journey that combines various initiatives with both physical and digital deliverables.
WHAT WE DO
Informa Markets’ digital products are created and delivered to qualified B2B audiences who engage with our brands and channels, visit our trade shows and platforms, and seek solutions for their businesses in both physical and digital environments.
HOW WE DO IT
Through our business network—which includes over 2 million registered professionals—and our portals, which have seen more than 3 million visits over the last 12 months, we combine digital tools that attract a qualified audience for you.
How can we help your business?
If you want to increase your sales, we have a special package for you. It consists of materials designed to assist with lead generation, lead nurturing, and closing deals.
Banners across our content networks, newsletters, and programmatic media will generate top-of-funnel audience, bringing new contacts into your database.
And, when considering the bottom of the funnel and the conversion of your initiatives, a Meetup is the ideal approach for driving conversions and bringing your company closer to new sales. Meetings arranged based on a “wish list” are the perfect way to establish a very close connection with potential buyers.
Does your audience identify with your brand and the attributes and benefits you need to offer?Whatever positioning you need for your brand, we can help strengthen it.
E-books, articles, and interviews will build relevance for your brand, helping to establish or strengthen its unique selling points within your target markets. Banners and ads will boost your communication and visibility, while live webinars will provide your company with a point of connection to new audiences.
If your company is looking to expand into new markets, we have an ideal package to meet that need.
Through a mix of content and visibility offerings, we will secure touchpoints for you with new customers, providing the opportunity to connect with them by sharing information about your products, technologies, and key differentiators.
E-books, articles, and interviews will build relevance for your brand, helping to establish or strengthen its unique selling points within your target markets. Banners and ads will boost your communication and visibility, while live webinars will provide your company with a point of connection to new audiences.
The possibilities for your company to promote the launch of new products are now much broader.
You can take full advantage of our special package—which includes e-books, white papers, and infographics—to inform your audience about new technologies, innovations, and trends.
The initiative will be complemented by articles and interviews featuring your executives, ensuring that the benefits your products offer to the market are championed and highlighted to the audience. Furthermore, through an extensive campaign of banners and advertisements, we will secure significant visibility for your product launches.
UNDERSTAND OUR JOURNEY
1. Qualified buyers visit our websites, platforms, and events;
2. We transform data from these environments into valuable insights regarding behaviors and purchasing potential;
3. Through digital marketing content, campaigns, and services, we foster connections between buyers and sellers.
Educational materials to attract an audience!
Ebooks, infographics, whitepapers, and articles that will spark your audience's interest in you!
Audience selected for you!
An audience and meetings selected so they can get to know your product or service.
Show up where your audience is!
Website banners, programmatic media, content channels, event platforms, and newsletters—ensuring your product reaches the right people.
Customized to boost your business!
Consultative meetings to understand your business needs and combine our skills to meet your expectations.
The digital campaigns created by Informa Markets for events and clients achieve significant reach across more than 20 economic sectors.
- More than 100 million people reached by digital campaigns every year;
- Over 1 million followers across social media and digital channels;More than 1 million visitors to in-person events annually;
- Over 3 million digital visitors to our websites and platforms annually;
- More than 2 million subscribers to our newsletters.
