Why should I invest in recycling?

Investing in recycling can open opportunities for the plastics industry, after all, this is an extremely profitable and constantly growing industry.

Investing in recycling can help make the business more profitable for industries and businesses. After all, this is a problem that generates more and more visibility and can transform the company, both financially, socially and environmentally.

It’s important to say that investing in recycling doesn’t have to be synonymous with converting the industry into a recycler. There are several paths that can be taken, from investing in development of recycled products to partnering with recyclers selling or making available plastic waste.

In addition, several laws encourage companies to use recycled materials in their products, while others determine responsibility for waste recycling. Therefore, the legislation also favors those who wish to invest in recycling and turn the activity into another arm for their business.

Want to better understand the benefits of investing in recycling? So, keep reading this article!

1. Recycling is an important sector of the economy.

Although Brazil still has a long way to go in relation to recycling, this is already an important sector of the national economy, since it has positive impacts on environmental and social sustainability. To give you an idea, PET containers already occupy the second place in the ranking of recycled materials, only surpassed by aluminum cans.

An important point that has driven the industry is the increased demand for green materials. After all, there are already many consumers and companies looking for recycled products toobtain greater market differentiation and strengthen their contribution to sustainability.

2. Cost savings

"By recycling industrial waste, the company will replace part of the virgin raw material with recycled raw material, increasing its production and reducing its costs," says Daniela Silvestrini, head of the Marketing and Sales department at Alassia Ambiental Ltda Me.

Reducing expenses is a great benefit both for the plastics recycling industry and for the companies that buy the products. This makes it possible to turn recycling investment into a double benefit for the industry by reducing raw material costs and creating new sustainable and value-added products.

3. Creation of new business fronts.

Speaking of creating new sustainable products, investing in recycling is also an excellent way to start new business fronts. And with that, boost the profitability and competitiveness of the industry. "With recycled raw materials, it’s possible to

launch new products with more economic and ecological concepts, creating a differential for the company," says Daniela.

4. Obtain competitiveness by investing in recycling

Daniela also highlights the fact that companies engaged in recycling, recovery or reuse of waste have a differentiated position in the market. After all, we are talking about a sustainable attitude that benefits the entire society.

To give you an idea, the impacts of recycling go far beyond the environment. The laws and initiatives of companies have favored the development of cooperatives and associations of recyclers. And this promotes the generation of more jobs and better working conditions for these people.

In other words, investing in recycling also contributes to a positive social impact in the country.

5. Boost the sector through legislation.

Finally, it is worth reinforcing the fact that the country is also driving the development of the sector through the laws, especially due to the National Solid Waste Policy.

"Law that provides for the preparation of waste management plans generated by industries. Currently, only those industries/companies that test their respective reverse logistics plans can be renewed with CETESB," explains Daniela.

Therefore, the demand for companies that contribute to the process will tend to increase. Therefore, investing in recycling opens a wide range of options for the plastics industry, which can range from the supply of reused raw material for these companies to the recycling of waste from large industries.