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Startups tend to grow faster than other types of companies. And it doesn’t happen by pure luck or by commercial format. It occurs because they work with totally different management assumptions.
When we talk about startups, we talk about innovation, agility and agile and scalable business models. Therefore, it’s notsurprising that new companies influence companies and industries of all sizes and segments.
How, then, to apply the startup model in the plastics industry? Here are some tips that will help you learn to handle new ideas, try products and encourage creativity!
The big secret of startups
"Startups offer disruptive solutions to the market. By adopting an innovative approach, they can offer more efficient products and services with lower production costs and being easier to scale.
This applies to any industry," explains Amure Pinho, president of the Brazilian Startup Association.
In general, there are 3 reasons why startups grow faster. These are:
1. Exponential Thinking
Exponential thinking is what allows a company to think and plan in a totally different way. Unlike traditional models, startups don’t seek to grow 10% or 30%, but 10 or 15 times.
This simple change in the way of seeing the numbers makes the planning and the actions taken totally different. As a result, decisions must be faster, and problems are considered opportunities to grow.
2. Transformer Purpose
Although exponential thinking is important, it alone doesn’t lead to growth. After all, people are needed to implement the actions.
In this sense, startups are committed to purposes to involve and motivate people. Google, for example, has the purpose of organizing the world's information. Therefore, all employees "embrace" and are identified with this cause. This creates a greater connection for the transformation.
3. Challenge old concepts
Precisely because they are so agile and focused on overcoming challenges, startups don’t care about traditional organizational structures. And that’s why they work in more flexible and horizontal formats.
Here, it’s important to say that rapid growth is only possible thanks to the leverage of resources. And for that to happen, it must decentralize information and power, and automate business processes.
What can the plastic industry learn from startups?
In addition to learning from the previous points, they teach us how to break old management concepts. In addition, they encourage us to see mistakes as opportunities for growth.
Relaxed and informal environments are essential for the circulation of information and creativity. In addition, startups are totally open to the new and reinvent themselves all the time.
From there, the traditional labor nomenclatures are eliminated to promote teamwork. That is, all employees have the same weight and responsibility. In this way, the methodologies for organizing processes and taking issues become extremely agile and allow innovative ideas to be implemented in the short term.
"In the case of plastic, new companies are gaining more and more space by offering solutions that aim to reduce the environmental impact of the material. Biodegradable and stronger plastics and other materials, for example, are a trend that has been seen in the market and a requirement of many consumers," adds Pine.
According to the professional, this innovative vision of materials and solutions can contribute greatly to the traditional plastics industry, so that you find materials and products for an increasingly demanding market.