is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Understand what makes packaging sustainable and how this initiative can become an important competitive advantage for the plastics industry.
The demand for sustainable packaging products is increasing. After all, the consumer is more aware and informed and, therefore, considers the social and environmental impacts of the brand, as well as its values, before consuming. In other words, attributes such as quality and price are no longer decisive in the choice as it was before.
Sustainable packaging has a minor impact on the environment,whether it is produced, marketed or disposed of. And in a highly competitive and demanding market, companies that bet on this type of positioning have a
great opportunity to get ahead and win the hearts of consumers.
But what makes the packaging sustainable? Read below and see how to work on this type of attribute to win customers and sell more!
Sustainability as a brand valueIn general, sustainability is the ability to produce and consume without compromising future generations. The practice can be incorporated into a business in different ways, either saving natural resources, recycling or reusing plastic.
However, regardless of the path taken, it’s important to strengthen the company's sustainability in communications with customers. When we take this to the plastics industry, it means explaining and valuing the
process through which the raw material is processed, the company's initiatives and even investments in new processes or materials.
Therefore, sustainability becomes an added value for items sold by the industry, increasing business competitiveness and can even serve as an argument to collect higher margins.
What makes packaging sustainable?
"Sustainable packaging goes beyond recycling, it comes from a project that provides a balance in the entire process of its production. It’s a developed packaging that anticipates its use and disposal, and how it will affect the environment. Therefore, a Sustainable packaging, instead of containing and protecting a product, has the function of selling it with minimal social and environmental impact," explains Jefferson Reuter Quint and Ricardo Heiderscheidt of HeadMade Design & Co.
In other words, when thinking about developingsustainable packaging, we must consider three pillars: environmental, social and economic. Therefore, the entire packaging life cycle must be consideredto understand its impact on the planet.
Even so, it’s worth noting that there is no fully sustainable process. Therefore, this is a concept that must be constantly sought to improve techniques and minimize the impact of the company on the environment. In this sense, there are some aspects to consider producing sustainable packaging:
1. Resource savings
Evaluating each component of the packaging allows to make the best use of the materials without compromising the product.
Initiatives such as reducing the thickness of the bottles are examples of howto increase the sustainability of the packaging.
Industry 4.0 and the evolution of technology allow the creation of containers with fewer materials and, in many cases, the reuse of plastic. Betting on innovation is essential to find alternatives and allow more sustainable products.
Another important point that gives plastics an excellent advantage in sustainability is its possibility of reuse. Reviving materials is an excellent way to reduce costs and minimize impacts on production, which can be done through processes such as chemical recycling.
Sustainability also implies valuing employees and acting within labor laws with respect and transparency.
Sustainable packaging as a sales attribute "This type of packaging must be sold highlighting its attributes while it’s sustainable. Whether through formatting, visual design or even reinforced through advertising materials. Today, by having and access to information, the consumer values a healthy and balanced life, "which directly impacts the sale purchase of products. Another interesting solution is the reuse of packaging, providing a longer life cycle and new functions for them. It's not just about suggesting the conscious disposal of the materials from which the packaging is made, but advising consumers that sustainability is a necessity in the contemporary world," highlights the professionals at HeadMade Design & Co.
The adoption of sustainable industrial practices can increase economic returns. In addition, this attitude, when it’srevealed to the market, impacts on a better image of the company and its products.
Joining the ability to meet customer objectives with the real concern of making processes more sustainable creates a competitive advantage for your business. This allows retaining customers, satisfying a market need and improving profit margins.
How about starting to see sustainable packaging as a powerful business opportunity?